The "How to" of Affiliate Marketing - Part 1

Have you have ever considered starting an online business by purchasing an Affiliate Program? Affiliate Marketing is simply driving traffic to a product you do not own. In return for your efforts you receive a percentage of the total sale from the Vendor. In Affiliate Marketing you use a number of methods to drive traffic to the product you are promoting. Sounds simple enough, right? We'll, it can be if you have the skills and determination. If you think you have what it takes, read on...
Okay, let say you live a town called Barterville. In the past 5 years Barterville's temperatures have been frequently rising to 125 degrees Fahrenheit (51.7 degrees Celsius) in the summer, Whew! Needless to say the most successful businesses in town, all market something that help people stay cool. You being an entrepreneurial thinker know a business opportunity when you see one. Now unfortunately, there is a problem. The Burger Queen you work at has cut your hours because business has been slow. So you don't have the money to invest in your dream water park, (you have coined "Big Mula"). But you do happen to know of a water park call The Tidal Wave, just on the outskirts of town? Most people don't even know about it because it's located 2 mile off the main highway, hidden by dense foliage, and no signs. After talking to the owner Mr. Peterson, you both agree upon a deal that you will bring customers to his water park. In this deal you will receive 65% of the sale on each admission ticket purchased by the customers you campaign to The Tidal Wave.
What? I know you're asking yourself "what the heck did I just read?" Well, what this story illustrates is the beginning of a relationship between you (the Affiliate), and Mr. Peterson (the Vendor). So what methods are you going to use to get people (traffic) to come to The Tidal Wave (the product)? See all you need to do now is to come up with some creative and inexpensive ways, to get people to visit and purchase a ticket at The Tidal Wave. The goal is cashing in on your 65% for the work you do promoting The Tidal Wave. The goal and success of each Affiliate Marketing sale is called the Conversion. And the Conversion in this story is the customer buying an admission ticket.
Think about how you're going to make that Conversion happen. Let the creative juices flow folks... I'll be back with part 2 soon.
Thanks for reading

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How to Show Hidden Files in Windows

Why are some files hidden?
The answer is pretty straight forward. Hidden files and folders constitute those that, if altered, could have a major effect on the way your system performs. Hence, when Windows is first installed, it hides these elements to keep anyone from accidentally deleting, renaming or moving files that the operating system relies on.
Why would I need to see hidden files?
All in all it's a good policy, but occasionally, computer repair calls for making the exact types of changes they want to guard against. To accommodate actual IT repair, Windows makes it easy to view the hidden files and folders if you want. You just have to adjust the Folder Options in Windows Explorer.
Not to be confused with the web browser called Internet Explorer, Windows Explorer is a program installed on every Windows system. It constitutes the folder hierarchy you see whenever you click (My) Computer. We've all used it; it allows us to navigate down the hierarchy from disk to folder to folder, etc.
How to do it...
To show hidden files, just start by opening up Windows explorer. You can just go to My Documents if you want; any open Windows will do.
» In Windows XP, click the menu heading labeled Tools, then select "Folder Options."
» In Win Vista and 7, click the menu heading labeled Organize, then select Folder and Search Options.
» When the Folder Options window appears, click on the View Tab
» In the Advanced Settings pane, you can scroll through a series of options that determine how information in your computer is displayed. Locate the "Hidden Files and Folders" radio buttons and select: "Show Hidden files folders and drives."

By the way, if you prefer to either see or not see the files extensions, you can adjust that here by checking or unchecking the box labeled "Hide extensions for known file types." File extensions are the three-letter designation that follows a file name like.exe,.doc,.xls,.jpg,.mov, etc. Most users like seeing them, but remember, if you opt to see the file extensions then you can change a file's type by just relabeling the file extension. Having them hidden prevents this.

» Click Apply, then OK and you're done.
Now you'll see folders appearing where you hadn't before, often they'll look faded. This indicates that this is a system folder that would otherwise be hidden.
By showing hidden files you'll gain a new perspective on the inner workings of a system. For example you may see more files like "desktop.ini" and various ".bat" files. These coordinate the icons within Windows Explorer. Don't delete these; just ignore them. They tell your computer how to display items in such a way that you can recognize them.
If these hidden files bother you, you can re-hide hidden files and directories by simply going back to the Folder Options and opting to "Don't show hidden files, folders or drives."

For more information on Optimizing your PC, visit our extensive information blog at http://www.fixcleaner.com/blog Here, you can find easy access to articles on fixing errors and optimizing all sorts of Windows functions. You can even get tips and tricks on how to navigate your way across the new frontier of Internet Social Media.
Moses K. is an analyst and contributing writer for SlimWare Utilities. He specializes in issues that relate to PC usability and consumer safety.

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By Moses K.  

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Website Promotion and Marketing Using the Latest Google SEO Tools and Techniques

Businesses and companies in today's economy are turning more to exploring what SEO professionals can do for them to improve the chances of their website being noticed by ordinary internet visitors or by people who are searching for specific services and very narrow types of services offered online. The possibility of occupying top levels of webpage display results on Google are very slim if the company has not been working on optimizing its keywords or hired a professional to do this for them. It really takes an experienced online marketing firm to help business or company to provide successful internet promotion using keywords and help them grow significantly by optimizing search engine performance.
The fees charged by online marketing companies to improve SEO or AMP status of a website are not utterly high and justified because this type of promotional enhancement requires some tweaking and adjusting depending on the company's website resources. The specialists of SEO marketing firm can provide specific and detailed advice regarding the steps and stages of performance improvement in order for the company to hit first pages of Google search when clients or customers perform keyword lookup online when looking for particular service or product they would like to buy. By comparing the number of hits in a certain period of time, the site statistics can be seen and the improvement can be presented and evaluated in real numbers to see how the progress with optimization increases their leads and how search engine functionality plays a role and positively impacting the number of visitors brought to the website.
This kind of automated tracking and ability to adjust the results of promotional campaign creates dramatic difference between AMP or SEO based promotion and more traditional marketing approaches, such as advertisement in its most basic sense or trying to attract clients by posting rigid and not always useful backlinks and meta-tags.
During the optimization process, it is also possible to discover what side of business or sphere of activity it had been missing on because due to search results and statistical assessment of clicks and hits, companies can discover a certain niche in the market not presently or previously occupied, or can discover that competition in the local area is very slow and by offering certain products or services in demand as indicated by optimization process, can be successfully offered and sold according to the customer demand. Also, based on keyword statistics and analysis of hits in a certain period of time, companies can become able overcome its competitor firms by offering a specialized or very narrow niche product or service and thereby eliminate any type of competition completely and for long time.
When SEO or AMP projects are initiated, the experts in internet-based promotion will also evaluate and redesign their approaches to finding new customers and targeting their audience in the area of business. In this respect keyword search is becoming a powerful and smart mechanism of analyzing consumer behavior and catering to their needs better which will most certainly have an immediate impact on leads generation and the overall online success.
When selecting a contractor for redesigning internet marketing to suit SEO, it is recommended that the business performs thorough research in regards to quality and experience of website promoter based on their portfolio or work history.

Interested in promoting your business, product or service online? Read more information from SEO Toronto marketing services and learn how to successfully promote your business with Toronto SEO professionals.

By Peter J Ward 

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Negotiating: Men Vs Women - Who Wants To Win More?

In the world of negotiations there is a classic question that has existed since the start of time: who wants to "win" a negotiation more, men or women? I've heard this one debated over countless meals in countless bars over the years and yet I've never hear a good answer. We all have different negotiation styles and negotiating techniques, who does it better? Guess what: that's all changed now. The researchers have completed their study and now we know the answer.
Who Needs Ethics?
Researchers have recently published in the Journal of Experimental Social Psychology the results of their studies on the differences between men and women when something is being negotiated. The results are not pretty.
What the researchers found was that it appears that all too often, during the negotiation process men were willing to put their ethical standards aside during a negotiation in order to win. So much for the negotiation definition that says that we're all supposed to be conducting a principled negotiation. The reason for this behavior was that men were more pragmatic in how they reasoned about ethics. This mean that they could be more lenient in how they went about applying ethical standards. To use a big word, the researchers discovered that men were more prone to what the researchers called a "moral hypocrisy".
Why Each Negotiation Means So Much To A Man
As though that all wasn't enough, the researchers found something else out. They discovered that during a negotiation, men more often than not tend to assume that their masculinity is at stake. They will take some very specific actions because of this.
Specifically, they will view the negotiation as a threat and this will cause them to act more aggressively. In order to be successful during the negotiation and to protect their masculinity, men are willing to use ethics as just another negotiating tool.
What All Of This Means For You
Finally we appear to have an answer to the classic question of who wants to win a negotiation more: men or women. The researchers have completed their study and they say that the answer is men.
However, it turns out that the reason that the scientists were able to come to this conclusion was because their study revealed that men are more willing to relax their ethical standards when they are involved in a negotiation. They also assume that their masculinity is at stake during the negotiation and this can make them more aggressive.
The next time that you are involved in a negotiation, make sure that you know which gender is sitting on the other side of the table. Knowing this may help you to come up with a strategy that will result in a better deal for both sides.

Dr. Jim Anderson
http://www.blueelephantconsulting.com/
Your Source For Real World Negotiating Skills™
Dr. Jim Anderson has spent over 20 successful years negotiating sales of all sizes. Dr. Anderson offers you his insights on how to develop your negotiating skills so that you can approach sales negotiations with more confidence that you'll be able close more deals and close them faster!
Oh, and if you want to follow Dr. Anderson on Twitter, he can be found at: http://twitter.com/drjimanderson

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By Dr. Jim Anderson  

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Is Security a Blow to BYOD?

In the recent times, smartphones and tablets are conquering the enterprises in breakneck speed. The concept of Bring Your Own Device (BYOD) is a growing trend in enterprise businesses. With the consumerization of enterprise mobility, a growing percentage of employees are bringing their personal devices to work. The relative shift from stable mobile environments to diverse mobile devices pose severe challenges to IT in different areas such as the access control, enforcement of corporate policies and procedures, security of confidential data on user devices and a number of mobile security issues. Security in BYOD seems to be serious threat to enterprises, which they can mitigate by devising and implementing appropriate security best practices through a successful personal BYOD program to run their business operations diligently.
As modern technological advancements like mobility penetrates deep into today's corporate environments, the enterprise enjoy many benefits such as the increased employee productivity, satisfaction and effectiveness. However, there are significant concerns about the privacy and security of sensitive corporate data stored on these mobile devices that IT must tackle. Enterprises must adopt security best practices as a reasonable usage policy rather than viewing it as a deterrent to the BYOD program. The important security best practices an enterprise should employ for a safe BYOD program are discussed in this article.
Physical Security
Enterprises should enhance the physical security of the mobile devices accessing the corporate networks, through BYOD programs, by employing multifactor authentication. The existing corporate security policies must also be extended to BYOD such as enforcing the use of a user name, strong password with a combination of special characters, numbers & alphabets and a series of PIN numbers such as 4 digits personal identification numbers and 6 digits codes which are generated automatically and expire in a short duration of time, e.g. 30 or 60 sec.
Identity & Access
Enterprises should set access levels and permissions for each user or user groups accessing their corporate network using BYOD or COPE (company owned personally enabled) devices. This is accomplished by setting up user profiles for each of the employees in an enterprise. Access permissions need to be set for each of the business critical applications, folder and for files that are saved, read, edited and emailed. Thus, authorized mobile device users will access the corporate network in a secured manner. Devising a proper Mobile Device Management (MDM) solution would help the enterprises to keep track of the mobile devices (either company owned or employee owned) connected to the corporate network. The user management console of the MDM solution would help the IT managers to manage the identity and access settings for each of the employees in an enterprise. Centralized MDM software can also help to update the access rights and roll out the updates to the operating system and applications installed on the mobile devices from one central console.
Enterprises should also ensure that their cellular network service providers have built in security across their network. These include two-factor authentication support, anti-malware, anti-spam software, public key infrastructure (PKI) authentication and fraud detection.
Content Security
Enterprises should ensure that proper security protocols are in place on the corporate network, so that BYOD users accessing the network through their encrypted device from a Public IP would gain access to only authorized resources. BYOD does not mean that any corporate data in the enterprise network is freely accessible. A good combination of intelligent software's such as anti-malware, data encryption, content filtration, data loss prevention (DLP) and intrusion prevention software help to safeguard the corporate data from un-authorized access. If the device is lost or stolen and falls into the hands of strangers, the enterprises must prevent the corporate data loss by remotely administering account lock-out or wiping features of the MDM software. Thus, content security is enforced with reasonable BYOD program in enterprises.
Remote Access with SSL VPN
Enterprises must setup a secure network connection for their BYOD users using virtual private networks (VPNs). Single socket layer virtual private network (SSL VPN) unlike the other VPNs renders employees with enormous flexibility to access the network securely from any remote location and from any mobile device. SSL VPNs provide access to shared resources without any security concerns in transmitting sensitive data over the internet, since it encrypts the data as it traverses over the internet. Furthermore, SSL VPN provides secure remote connectivity without the need for software to be installed on each device.
Detect Jail Breaks
Enterprises should automatically detect jailbroken or rooted mobile devices connecting to the corporate network in the BYOD program. Such devices need to be refused connectivity to the corporate networks and thus containing the resulting business risk. Enterprises should proactively assess the integrity of the mobile devices used for business during device enrollment and thereafter periodically. One way to accomplish this is by employing a MDM Solution in the corporate network that can detect the jailbroken or rooted devices. Push notifications need to be sent to the jailbroken devices to remedy the device, if it fails the compromised device need to be unenrolled from network or remotely wiped using MDM tools.
MDM & ITSM
Business IT teams look for MDM solutions with the rising popularity of BYOD in enterprises. However, there exist a disconnection between MDM and ITSM (IT Service Management) strategies which results in inefficiencies and misunderstandings. Enterprises should efficiently integrate MDM capabilities to their existing ITSM platforms to gain control over all the assets such as desktops, laptops and mobile devices from a single focal point. This results in increased consistency and transparency throughout the organization. Profoundly, integrated solutions allow for complete control of devices, including enforcement of passcodes, detect jailbreaks or rooting, ability to remotely lock or wipe the lost or stolen devices and the ability to remotely configure WiFi or email configurations.
Conclusion
There are very many MDM products available in the market suiting to the specific needs of the enterprise and its security. The complex legal impact of the BYOD practice should be carefully considered by employing a multi-factor approach. Security in a BYOD program results in a reasonable personal device usage policy which mitigates the risks and it is truly a win/win game for the users and the organizations.

Emma is an Online Market Research Analyst specialized in Mobile Computing and Mobile Device Management Solution. She works at ZSL and regularly contributes writing articles on latest trends and developments that is happening in the Mobile world and its impact on enterprise businesses. She can be reached at marketingus@zsl.com.

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