Online marketing adalah aktivitas komunikasi pemasaran dengan menggunakan media
Internet. Pada awalnya menggunakan halaman-halaman statis berformat HTML
yang bisa diakses oleh pengguna Internet. Itulah awal dari website yang
kemudian menjadi semacam 'brosur online' dan bahkan ‘kantor kedua’ bagi
perusahaan-perusahaan untuk menampilkan jati dirinya ke seluruh dunia.
Pada perkembangannya online marketing tidak hanya menggunakan media
website, namun juga email dan aplikasi-aplikasi lain yang berjalan di
atas protocol Internet.
Sebagai bagian dari kegiatan marketing dengan menggunakan media Internet, online advertising (periklanan di Internet) menjadi kajian yang menarik bagi para marketer khususnya dan dunia usaha umumnya.
Apa sebenarnya periklanan di Internet itu?
Pada awalnya periklanan di media Internet adalah memindahkan materi
iklan yang sudah berjalan di media konvensional (televisi, majalah,
surat kabar) ke dalam website. Namun pada perkembangannya, pemanfaatan
karakteristik media Internet mampu memaksimalkan hasil yang didapat
melalui aktifitas periklanan di Internet. Hal tersebut menjadikan media
Internet kini dipakai sebagai bagian dari bauran pemasaran (marketing mix) dengan pendekatan yang berbeda sesuai dengan karakteristik media dan target audiens yang ingin dicapai.
Aktifitas yang lazim dipakai dalam periklanan di media Internet adalah
memasang banner (banner ad). Namun tuntutan komunikasi pemasaran yang
makin kompleks tidak cukup hanya dengan cara seperti itu. Dibutuhkan
strategi, kreatifitas dan pengukuran yang akurat serta
mengkonvergensikan kemungkinan yang ada. Misalnya, menggunakan strategi
viral melalui email marketing, membangun situs khusus produk yang
terpisah dari corporate site, merancang webtorial pages, membuat
advert-gaming, mensinergikan dengan mobile marketing, online
survey/polling dan strategi lainnya.
Selain aktifitas periklanan di atas, ada juga teknik periklanan yang lebih murah dan efisien, yaitu menggunakan mesin pencari ( Search Engine Otimization
). Dengan SEO, website akan mudah ditemukan di mesin pencari dan
kemungkinan dikunjungi semakin tinggi karena saat ini 80% pengguna
internet mencari data dengan memanfaatkan mesin pencari sebagai basis
awal pencarian.
Masih banyak kemungkinan pengembangan lain pada periklanan di Internet. Bersama online marketing consultant Jojashop.com, anda akan siap mewujudkan tercapainya online markerting campaign Anda dengan pendekatan yang efektif dan efisien.
Rabu, 26 Desember 2012
Senin, 24 Desember 2012
Digital Maps And Overlayed Geographical Data
We all know that computers have changed our lives for ever and
today due to their influence we experience the world of maps in a
totally different way to the way we did before. Long gone (for most) is
the paper OS Map, you know the one that you can never ever fold up once
you have unfurled it. No today we use our GPS, smartphones, PC's or
tablets to view maps.
These maps are not however anything like the ones we have been used too. They had a bit of information, like where the pubs were (PH) or the phone boxes, but beyond that the 'useful' information was more likely to include a spot height than anything else. If you wanted to find a place to eat you would have to cross reference to the Yellow Pages or a local phone directory. But not any more, these days maps can be overlayed with just about any set of data you want, from restaurants to flood plain data, all at a touch of a button.
Of course the items shown from device to device does vary, for instance the Points Of Interest on a Tom Tom are going to be travel and leisure related, but in some cases, like the way that Google Maps work, different types of data can be overlayed as wanted.
But what if you want an unusual data set, say land use or conservation areas, or maybe the catchment area for a school, all of which is vital stuff for people? Here you need the services of a digital mapping company, one that has access to the maps that the Ordnance Survey produce and lots of data that they have collected (or have access too) so that they can overlay the information for you.
The name for the tool set that produces such services is a Geographical Information System, which as you can perhaps tell uses Maps (the geographical part) with Information (the data part) using computers (the system part). This sort of technology is not cheap or simple, so only a few major players are out there, but rest assured, if you need to have maps, maps overlayed with data, you will be able to get them.
However, perhaps the greatest change in the use of maps is how they are being used along with aerial photography, Google's 'Google Earth' perhaps being one of the most splendid examples today. Google Earth allows you to go just about anywhere these days, and with the advent of their Liquid Galaxy system, they have 'upped the ante' once more.
The Liquid Galaxy system consists of up to eight large LCD/LED screens all surrounding the user who is armed with a joy stick. This allows the user to perform a sort of 3 dimensional flight, enabling them to zoom down close the Earth, as well as to climb high and get a real birds eye view. I am told that it is so realistic that you could get travel sick!
I have no idea as to what will be coming next in the combined world of maps and computers, but you can be sure that it is going to be interesting!
These maps are not however anything like the ones we have been used too. They had a bit of information, like where the pubs were (PH) or the phone boxes, but beyond that the 'useful' information was more likely to include a spot height than anything else. If you wanted to find a place to eat you would have to cross reference to the Yellow Pages or a local phone directory. But not any more, these days maps can be overlayed with just about any set of data you want, from restaurants to flood plain data, all at a touch of a button.
Of course the items shown from device to device does vary, for instance the Points Of Interest on a Tom Tom are going to be travel and leisure related, but in some cases, like the way that Google Maps work, different types of data can be overlayed as wanted.
But what if you want an unusual data set, say land use or conservation areas, or maybe the catchment area for a school, all of which is vital stuff for people? Here you need the services of a digital mapping company, one that has access to the maps that the Ordnance Survey produce and lots of data that they have collected (or have access too) so that they can overlay the information for you.
The name for the tool set that produces such services is a Geographical Information System, which as you can perhaps tell uses Maps (the geographical part) with Information (the data part) using computers (the system part). This sort of technology is not cheap or simple, so only a few major players are out there, but rest assured, if you need to have maps, maps overlayed with data, you will be able to get them.
However, perhaps the greatest change in the use of maps is how they are being used along with aerial photography, Google's 'Google Earth' perhaps being one of the most splendid examples today. Google Earth allows you to go just about anywhere these days, and with the advent of their Liquid Galaxy system, they have 'upped the ante' once more.
The Liquid Galaxy system consists of up to eight large LCD/LED screens all surrounding the user who is armed with a joy stick. This allows the user to perform a sort of 3 dimensional flight, enabling them to zoom down close the Earth, as well as to climb high and get a real birds eye view. I am told that it is so realistic that you could get travel sick!
I have no idea as to what will be coming next in the combined world of maps and computers, but you can be sure that it is going to be interesting!
Interested in the fascinating world of mapping? If so you must check out www.promap.co.uk this demonstrating the way that modern digital mapping
is changing how we see the world today. Using computer technology,
information can now be overlayed onto maps making planning and other
decisions far easier. See just how this could help you and your
business.
Article Source:
http://EzineArticles.com/?expert=Graham_J_Baylis
Article Source: http://EzineArticles.com/7431242
Minggu, 25 November 2012
How to Sell Your Home Quickly and Easily
If you are putting your home on the market, you can get it to
sell sooner or later, depending on how you market it. Here are some tips
to help you sell your house as soon as possible.
Make it Different From Your Neighbours
You can make your house stand out from your neighbour's houses by adding certain unique elements. You can upgrade the windows to make them look different and unique. You could even renovate the house and add a balcony or an extra room to provide potential sellers with more value for their money. However, do your research before you renovate. Research shows that certain additions do not pay off. These include new bathrooms and sunrooms. However, improvement can really help you in selling your house especially in a down market.
Clean Your House
Before you show your house to any potential buyers, clean up your home and make it look presentable. You might also want to remove some furniture to make certain rooms look bigger. Another important tip is to remove any personal items from your house. Remove personal items and family photographs to make the house look more neutral and more inviting to other people.
Make a Deal
In this market, buyers are looking for deals wherever they can get some. You could offer to pay all the closing costs or you could even offer to close the sale very quickly. Many buyers are motivated to close sales quickly and if you could do this within 30 to 60 days, you might see many more buyers coming your way. Try to keep the deal as part of your contract so that buyers will be motivated to buy your property compared to other properties.
Judging by the Cover
When it comes to buying property, the first thing buyers notice is the exterior of the property. You need to make sure your house gels well with the neighbourhood. Get the walls of your house a fresh coat of paint from the outside and keep any gardens or balconies in good condition. The first glance can often set your home apart from other not so well-maintained homes.
Fix It Up
Make sure all the appliances, electrical sockets, fans, lights and plumbing are in working condition. Buyers are not looking to move into a home if they have to wait before everything starts working properly, neither do they wish to spend money fixing it up.
Price
Most importantly, you should ensure that your house is priced properly. You can consult a real estate professional to help you decide an appropriate price for your property.
Make it Different From Your Neighbours
You can make your house stand out from your neighbour's houses by adding certain unique elements. You can upgrade the windows to make them look different and unique. You could even renovate the house and add a balcony or an extra room to provide potential sellers with more value for their money. However, do your research before you renovate. Research shows that certain additions do not pay off. These include new bathrooms and sunrooms. However, improvement can really help you in selling your house especially in a down market.
Clean Your House
Before you show your house to any potential buyers, clean up your home and make it look presentable. You might also want to remove some furniture to make certain rooms look bigger. Another important tip is to remove any personal items from your house. Remove personal items and family photographs to make the house look more neutral and more inviting to other people.
Make a Deal
In this market, buyers are looking for deals wherever they can get some. You could offer to pay all the closing costs or you could even offer to close the sale very quickly. Many buyers are motivated to close sales quickly and if you could do this within 30 to 60 days, you might see many more buyers coming your way. Try to keep the deal as part of your contract so that buyers will be motivated to buy your property compared to other properties.
Judging by the Cover
When it comes to buying property, the first thing buyers notice is the exterior of the property. You need to make sure your house gels well with the neighbourhood. Get the walls of your house a fresh coat of paint from the outside and keep any gardens or balconies in good condition. The first glance can often set your home apart from other not so well-maintained homes.
Fix It Up
Make sure all the appliances, electrical sockets, fans, lights and plumbing are in working condition. Buyers are not looking to move into a home if they have to wait before everything starts working properly, neither do they wish to spend money fixing it up.
Price
Most importantly, you should ensure that your house is priced properly. You can consult a real estate professional to help you decide an appropriate price for your property.
Harji Realtors is one of the leading real estate agents in the
region of Chandigarh, Mohali and Kharar. For more information on great
deals in Flat in Mohali and the best Plot in Sunny Enclave check out our website.
Article Source:
http://EzineArticles.com/?expert=Avneet_Bhatia
Article Source: http://EzineArticles.com/7383914
Kamis, 25 Oktober 2012
Professional Communications
What communication message are you sending? What professional
communications skills do you want to develop? What actions are you
willing to take in order to commit to this development and are you
willing to practice these communication skills?
These are important questions. Why? The reason is it is crucial to know how to communicate in business. People receive messages that involve feelings, thoughts and emotions. Our messages are not being heard in the way it was intended. What we send goes through a process known as "noise."
Here is how the communication cycle works:
Sender - Receiver. However. The sender "thinks" the Receiver is receiving the message in the way it was intended, but the receiver has "noise" going on, such as attitudes, biases, family issues, personal issues that slow up the communication and they simply are not listening.
Between when you send a message, it is going through a cycle of noise, such as emotions, thoughts, feelings and perceived communication. The Receiver has a perceived meaning as to what they hear, think and feel. It is their reality.
So, how do we get our messages across?
In the book, SYMBOLS: The Art of Communication, it is stated that we live in a world of signs and symbols. Street signs, logos, labels, pictures and words in books, newspapers, magazines and now on our mobiles and computer screens; all these graphic shapes have been designed. They are so commonplace we seldom think of them as a single entity, 'graphic design.' Yet taken as a whole they are central to our modern way of life.More often than not, people miscommunicate. They hear what they choose to hear. They hear "selectively. In our social networking world of texting, tweets, and posts, there are many nuances to consider the electronic forms of communication offer great value in the communication process.
What first comes to mind is the immediate gratification of sending and receiving messages When people used to write letters, they had to wait for a response and now you can reach worldwide access in seconds. Another point is that "real time" electronic communication is what we are living in---the real world. Businesses can now send messages via office email, quickly and efficiently.
In the book, "Multiple Intelligences" by Howard Gardner, it suggests that we, now, have the opportunity to go beyond stated expectations and explore specific interests.
So, since getting a message immediately does have good traits, we seem to have lost the actual communication in real life. No longer do your children call every week; they text. Everything has moved in a direction of "I need information right now." It concerns me that we are losing our opportunity to communicate on the telephone, in-person in lieu of these electronic advances in technology.
The majority of the population is born with the ability to hear, but not to listen. There are several reasons that people do not or cannot listen or remember, ranging from physical conditions to cultural beliefs. Albert Mehrabian pioneered the art of communications since l960. He established an early understand of body language and nonverbal communication. His research has been quoted worldwide. His message was:
If you want to become a professional communicator, read all that you can about verbal and nonverbal communication. See yourself in a conversation as if you were just listening in and practice using Mehrabian's Findings. You'll be glad you did.
This article was written by Dr. Joyce Knudsen, Ph.D., AICI CIM, a leader in the field of communications, a published author and originator of home study program, worldwide.
These are important questions. Why? The reason is it is crucial to know how to communicate in business. People receive messages that involve feelings, thoughts and emotions. Our messages are not being heard in the way it was intended. What we send goes through a process known as "noise."
Here is how the communication cycle works:
Sender - Receiver. However. The sender "thinks" the Receiver is receiving the message in the way it was intended, but the receiver has "noise" going on, such as attitudes, biases, family issues, personal issues that slow up the communication and they simply are not listening.
Between when you send a message, it is going through a cycle of noise, such as emotions, thoughts, feelings and perceived communication. The Receiver has a perceived meaning as to what they hear, think and feel. It is their reality.
So, how do we get our messages across?
In the book, SYMBOLS: The Art of Communication, it is stated that we live in a world of signs and symbols. Street signs, logos, labels, pictures and words in books, newspapers, magazines and now on our mobiles and computer screens; all these graphic shapes have been designed. They are so commonplace we seldom think of them as a single entity, 'graphic design.' Yet taken as a whole they are central to our modern way of life.More often than not, people miscommunicate. They hear what they choose to hear. They hear "selectively. In our social networking world of texting, tweets, and posts, there are many nuances to consider the electronic forms of communication offer great value in the communication process.
What first comes to mind is the immediate gratification of sending and receiving messages When people used to write letters, they had to wait for a response and now you can reach worldwide access in seconds. Another point is that "real time" electronic communication is what we are living in---the real world. Businesses can now send messages via office email, quickly and efficiently.
In the book, "Multiple Intelligences" by Howard Gardner, it suggests that we, now, have the opportunity to go beyond stated expectations and explore specific interests.
So, since getting a message immediately does have good traits, we seem to have lost the actual communication in real life. No longer do your children call every week; they text. Everything has moved in a direction of "I need information right now." It concerns me that we are losing our opportunity to communicate on the telephone, in-person in lieu of these electronic advances in technology.
The majority of the population is born with the ability to hear, but not to listen. There are several reasons that people do not or cannot listen or remember, ranging from physical conditions to cultural beliefs. Albert Mehrabian pioneered the art of communications since l960. He established an early understand of body language and nonverbal communication. His research has been quoted worldwide. His message was:
- 7% of a message is the spoken word.
- 38% of a message indicates feelings and attitudes, also known as paralinguistic (the way words are said.)
- 55% of a message has to do with facial expressions.
If you want to become a professional communicator, read all that you can about verbal and nonverbal communication. See yourself in a conversation as if you were just listening in and practice using Mehrabian's Findings. You'll be glad you did.
This article was written by Dr. Joyce Knudsen, Ph.D., AICI CIM, a leader in the field of communications, a published author and originator of home study program, worldwide.
Communications is my specialty. I believe that reading this
article will help readers to understand how the communication process
works.
Article Source:
http://EzineArticles.com/?expert=Dr._Joyce_Knudsen
PENIPUAN SISTIM INVESTASI ONLINE
Akhir-akhir ini banyak investasi yang mengatas namakan saham, forex, perdagangan, dan lain-lain. sudah banyak masyarakat yang sudah kena tipu baik yang melalui konvensional maupun bisnis online. Termasuk saya sudah beberapa kali kena tipu yang sampai menghabiskan jutaan Rupiah.Seperti kita ketahui sekarang sudah banyak situs investasi yang close/ kolev ataupun hilang.Diantaranya:
1. Speedline sampai sekarang janji tinggal janji. Awalnya begitu menjanjikan, seminar selalu diadakan dimana2. Perusahaan yang beralamat di london inggris ternyata alamatnya di malaysia. sudah milyaran uang member hilang entah kemana
2. ECMC yang berbasis investasi emas. leader yang mengadakan seminar di hotel2 berbintang hanya kedok belaka, ternyata busyhet. penipu kelas kakap, sekarang ribuan member menangis karena sudah tertipu bahkan sampai rumah di gadaikan
3. speedreturn, Lexus adventure, dll dan masih banyak lagi yang akan menyusul.
Jadi penulis harapkan jangan mudah tergiur. lihat dulu latar belakangnya. cek di internet apakah situsnya penipuan atau gak melalui browsing di google ketik investasi penipuan...demikan penulis kasih saran untuk saat ini..kasih komentar yang banyak ya....love u
1. Speedline sampai sekarang janji tinggal janji. Awalnya begitu menjanjikan, seminar selalu diadakan dimana2. Perusahaan yang beralamat di london inggris ternyata alamatnya di malaysia. sudah milyaran uang member hilang entah kemana
2. ECMC yang berbasis investasi emas. leader yang mengadakan seminar di hotel2 berbintang hanya kedok belaka, ternyata busyhet. penipu kelas kakap, sekarang ribuan member menangis karena sudah tertipu bahkan sampai rumah di gadaikan
3. speedreturn, Lexus adventure, dll dan masih banyak lagi yang akan menyusul.
Jadi penulis harapkan jangan mudah tergiur. lihat dulu latar belakangnya. cek di internet apakah situsnya penipuan atau gak melalui browsing di google ketik investasi penipuan...demikan penulis kasih saran untuk saat ini..kasih komentar yang banyak ya....love u
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